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Showing posts with label #TheRewardedWay. Show all posts
Showing posts with label #TheRewardedWay. Show all posts

How to test your rewarded ads on Android

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Have you started using AdMob rewarded video, but feel like you could be getting more out of it?
We know it can be hard to get it right the first time, so we recommend A/B testing when implementing rewarded video in your app. Why? Because rewarded video gives you so much more flexibility and even the smallest tweaks can make a huge difference in your app revenue or give you peace of mind that you’re improving your user experience. With that in mind, here are four steps to help you run an effective A/B test.
1. Start with a defined goal and a hypothesis: Step back and decide on a single hypothesis that has the most potential to improve your business and start there. So where should you start testing?  One good place is the design elements in your ad template and how it can impact greater user ad engagement.For example, if you have a hypothesis that font sizes impact clarity and user engagement then you could create two variations with different font sizes (10pm and 13pm) to test key metrics like click through rates, ad revenue and of course, app exit rates. Meanwhile, key metrics to look for would be click through rate, ad revenue, and app exit rates.


Example variables that you could test are:
  • Font size
  • Ad size
  • Reward settings
  • Ad placement within app
2. Remember to test only one variation at a time for it to be a true A/B test: The testing stage will require two variations of your app screen – the current version and your re-designed version. When creating these variations, using an A/B testing platform will make it easy to design, run, and monitor your tests.
3. Run the experiment: Time to test your results. Set up your app to randomly show your original set-up to half of your users (i.e., the “control group”) and the second variation to the other 50% (i.e.,  the “experimental group”). By using a control group, you’re collecting baseline data to compare against your results. Without it, you can’t tell the difference between the response to your new designs or other variables, like seasonal chance.
4. Make a decision: Once the experiment is done, it’s time to crunch the data. First thing to do is to revisit your initial goal and hypothesis, and make that all-important final calls on whether the new variation is worth changing. Don’t be too hasty to lock in a new look. If the changes are significant, it’s smart to run the experiment over several time periods to ensure the results aren’t due to seasonality, or other variables.
As you continue to run more tests, remember that even with helpful tools, testing takes time and resources. Don’t waste time testing elements that won’t significantly impact your goal. Use app analytics data to help uncover spots in your app with a lot of opportunity and potential (think: screens with high traffic, high engagement, or large user drop off, for example). A good idea might be to have a devoted team member spend 25% of their time on monitoring analytics, identifying ad optimization ideas, and testing them.


Until next time, be sure to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.
The AdMob Team

Rewarded 101: Important things you need to know about rewarded videos

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Rewarded video is changing the way publishers monetize their content. We’ve seen advertising evolve to become mutually beneficial to both the user and the publisher, while also providing a better, richer experience. This is a huge potential opportunity for app developers, but how can you use rewarded video to augment your user experience and monetize your app?  Here’s a quick overview of what rewarded advertising is, and some of its important features.

What’s rewarded? Rewarded video is a non-intrusive, short-form video that creates a value exchange between a publisher and a user: user’s voluntarily give their time to watch an ad in exchange for a reward, or in-app currency.

Rewarded video isn’t a new thing. Gaming publishers have been taking advantage of user opt-in video for several years, but we’ve recently seen rewarded video gaining traction across several different verticals. Publishers are exploring the potential of leveraging premium features, exclusive content, or upgraded services to incorporate Rewarded video ads seamlessly into their apps.

Focus on the user and all else will follow. A positive user experience is key to the success of rewarded video. Each ad should complement the user experience by appearing at an appropriate time offering a valuable reward (like gaining an extra life in your favorite game instead of the level ending, or an hour of uninterrupted listening time when streaming music) in exchange for watching a video. With AdMob, the user controls their experience by choosing to watch a video and receive the reward, or to not watch the video and forfeit the reward. It’s also easy to set a frequency cap to ensure that a user doesn’t see the same ad too many times.

You can earn more by doing less with AdMob mediation. Our ad unit level configuration allows you to try different advertising networks, network order, and reward settings at different points in your app. Our ad network also automatically fetches CPM values from these networks, and optimizes accordingly: expect high fill rates and maximum revenue. The best part? Thanks to our server-side settings you can keep tinkering in the background until you’ve got your reward settings nailed, minus the hassle of changing your code or re-releasing your app.

The most important thing to remember about rewarded video? When done well, it adds value to all parties. Users explicitly choose to opt-in and engage with an ad that complements their game or app in exchange for a reward. Publishers benefit from a non-interruptive high CPM monetisation format, increased retention, and potentially more ARPU (rewarded users play more and spend more). And advertisers reach valuable, engaged users that are more likely to complete an ad view. Everyone’s a winner!

Integrating rewarded ads into your apps is easy. Follow these simple steps to get started...
  1. Create a new AdMob Rewarded interstitial ad unit
    1. Make sure your SDKs are updated (Android v9.0 or higher and iOS v7.9.1 or higher)
    2. Implement the rewarded interstitial ad unit and ad unit ID where the ad will be shown in the app. Take a look at our Android implementation guide and iOS implementation guide for help.
    3. Optionally integrate the SDKs of third-party demand sources.

    open


    Until next time, be sure to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.
    The AdMob team