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Showing posts with label AdMob Mediation. Show all posts
Showing posts with label AdMob Mediation. Show all posts

Introducing the redesigned AdMob with new tools that make it easy even to earn

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It has been a busy time here in Mountain View as more than 7,000 developers joined us at Shoreline Amphitheater for this year’s Google I/O. We made a number of big product announcements but I can’t help being most excited about one in particular — the newly redesigned AdMob!

Many of you rely on in-app ads for revenue — in fact, over 1 million apps now use AdMob to earn across iOS and Android. And to date, we’ve paid out over $3.5 billion dollars to developers like you. But we knew we could be doing even more to help you be successful. So we rebuilt the AdMob platform from the ground up to help you build a profitable business faster and to stay profitable as you scale.

Simple to use with a brand new user interface

Your time is valuable and we want you to spend it growing your business, not navigating our screens. With the new AdMob, everything from navigation to dashboards has been organized around your apps. The tools and features you need most are right at your fingertips. We’ve also applied Material Design across the entire AdMob platform to make your experience intuitive and productive at every step.

When you log in to the new experience, you’ll see a streamlined interface that surfaces key growth trends and gives you a quick snapshot of how your apps are performing. Whether you have one app or fifty, the new app picker will help you rapidly navigate through the new AdMob experience. In addition, we’ve added a simplified dashboard with a complete breakdown of your revenue. From here you can see how ads are impacting critical metrics like lifetime value, engagement, and retention for each app.
With the new AdMob, it’s easier to find your way to what you need

Richer insights with a deep integration with Firebase

We know that you have many different options when it comes to making money for your app business. Whether you decide to use in-app purchases, subscriptions, ads, or commerce, we know how valuable a holistic view can be for making decisions and monitoring how even slight monetization changes can impact user experience. Historically compiling all of this data has required multiple tools and has been time consuming at best and impossible for most. So we’re putting comprehensive analytics at your fingertips through an integration with Google Analytics for Firebase.

With this integration you can see new reporting across all of your revenue sources and dig deeper in Firebase to see how both lifetime value and user behavior are affected.

To get started, link your AdMob and Firebase accounts and update to the latest version of the SDKs. Once linked, you'll have access to detailed ad revenue data and user insights like time spent in the app and in-app purchases—all in one place. Your Firebase account can now access your ad signals and AdMob can access your app usage signals for deeper level insights. With instant access to detailed ad revenue data plus consumer insights like session duration and ad exposure you no longer have to deal with endless spreadsheets or make wild guesses.
Power a smarter monetization strategy with the right data, all in one place.

With a more complete view of lifetime value, you now have the data you need to create a monetization strategy with complete confidence. Marcin Krakowiak, co-founder of Byss Mobile, is already a fan: “Creating a sustainable monetization strategy has been the core focus of our team as we continue diversifying our portfolio of apps. Having meaningful, accurately connected data sources is key to developing that strategy. This new integration between Firebase and AdMob does just that. We are finally able to analyze lifetime value of both in-app purchases and ads to test and create a more profitable monetization strategy.”


Advanced controls to help you scale with Mediation Groups

If you already use AdMob, you know that mediation is a great way to monetize across multiple ad networks. Well, mediation just got even better with the addition of mediation groups.

Historically, you needed to configure mediation for every ad slot and geography. Developers using mediation often found this process extremely time consuming. We’ve introduced mediation groups in AdMob, to make all of this easier. Just set up mediation once and then assign that group to different ad units and countries across all of your apps in a single step. You can also make calls to outbound networks up to three times in a mediation chain, helping you to maximize revenue.
Set up and activate a new mediation group with just a few clicks.

We hope you’ll take advantage of mediation groups and everything else the redesigned AdMob platform has to offer — because it’s been built with you in mind! We’re here to support your success as an app developer, and we’re really excited to see how you use these new tools to grow your business. Become a part of the millions of apps using AdMob by putting our new monetization tools to work.

Visit the Help Center or contact your Google account team to see when you’ll have access to these great features.

Posted by: Duke Dukellis, Group Product Manager, AdMob

Introducing Open Bidding - a new way to monetize Application

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At AdMob, we’re dedicated to building simple and powerful tools that help developers earn more from their apps. It’s why we’ve steadily increased our investment in monetization solutions such as mediation groups and ad network optimization. But we aren’t stopping there.

Last week, we announced the closed beta of Open Bidding -- a new way for you to grow revenue by maximizing the value you get from your various ad partners. Today, we're sharing more details on how Open Bidding works and why developers and our industry partners are excited about it.

Earn more with real-time pricing

Say you’re selling a house. Would you sell it to the first person in line based on their estimated offer or would you collect all offers at the same time and sell to the highest bidder? You should be doing the same with ads in your app.

Open Bidding allows your ad sources to bid on each impression in real time. Unlike traditional mediation that uses historical data to prioritize networks and call them one at a time, Open Bidding calls all participating networks simultaneously, enabling them to compete equally in a single, unified auction. For any given impression, the winner is always the highest paying advertiser because all networks get the same priority (including Google).

It’s simple–you win when more advertisers compete for the attention of your user at the same time.



Maximize demand from Google’s real-time advertisers

Open Bidding is powered by the same technology used by the world’s leading publishers on Google’s DoubleClick platform. For more than ten years, DoubleClick has been connecting these publishers with thousands of advertisers looking to buy inventory in real-time across a variety of ad formats. Open Bidding brings the full benefits of this technology to AdMob to help you grow your revenue by letting all your networks and the real-time advertisers across Google’s demand sources compete in a unified auction.

Simplify operations and save precious development resources

Not only can you earn more with Open Bidding, but you can also eliminate tedious tasks such as updating CPMs, integrating multiple SDKs, and managing billing cycles. Here’s how Open Bidding works to keep your business running smoothly:

  • Real-time CPMs: Forget about manually updating CPMs. Open Bidding pulls in real-time CPM data directly from demand partners so you can save time, make more money, and eliminate costly mistakes. 
  • Simplified billing & payments: Unlike other solutions, we show you how various partners are doing in one centralized dashboard and we consolidate payouts from multiple partners so you have fewer things to worry about. 
  • Fewer SDKs: You now have the option to access demand from participating partners without adding new SDKs to your app -- all you need is the Google Mobile Ads (GMA) SDK.
Developers in the closed beta are already seeing benefits:
“One of the biggest challenges in monetization is managing the daily fluctuation of CPMs, when working with different networks. We’re excited to participate in Open Bidding because it allows us to hit the highest CPM per request, thus optimizing revenue and leaving no money on the table.”  
—Roy Tzayag, Head of Monetization, Ilyon Dynamics
Open Bidding is already live with bids from Smaato, Index Exchange and OpenX. As the mobile ads industry embraces real-time auctions to get greater access to your valuable inventory, we’re looking forward to integrating even more networks, including AdColony, over the next few months.
Want to test Open Bidding? Contact your AdMob Account Manager to sign up for this closed beta.


Posted by Vishal Kumar, Senior Product Manager