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Showing posts with label AdWords. Show all posts
Showing posts with label AdWords. Show all posts

Grpow Level up your gaming business with new innovations for apps

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Mobile games mean more than just fun. They mean business. Big business. According to App Annie, game developers should capture almost half of the $189B global market for in-app purchases and advertising by 20201.
Later today, at the Games Developer Conference (GDC) in San Francisco, I look forward to sharing a series of new innovations across ad formats, monetization tools and measurement insights for apps.
  • New playable and video ad formats to get more people into your game
  • Integrations to help you create better monetization experiences 
  • Measurement tools that provide insights about how players are interacting with your game
Let more users try your game with a playable ad format
There’s no better way for a new user to experience your game than to actually play it. So today, we introduced playables, an interactive ad format in Universal App Campaigns that allows users to play a lightweight version of your game, right when they see it in any of the 1M+ apps in the Google Display Network.
Jam City’s playable ad for Cookie Jam
Playables help you get more qualified installs from users who tried your game in the ad and made the choice to download it for more play time. By attracting already-engaged users into your app, playables help you drive the long-term outcomes you care about — rounds played, levels beat, trophies won, purchases made and more.
"Jam City wants to put our games in the hands of more potential players as quickly as possible. Playables get new users into the game right from the ad, which we've found drives more engagement and long-term customer value." Josh Yguado, President & COO Jam City, maker of Panda Pop and Cookie Jam.
Playables will be available for developers through Universal App Campaigns in the coming months, and will be compatible with HTML5 creatives built through Google Web Designer or third-party agencies.
Improve the video experience with ads designed for mobile viewing
Most mobile video ad views on the Google Display Network are watched on devices held vertically2. This can create a poor experience when users encounter video ad creatives built for horizontal viewing.
Developers using Universal App Campaigns will soon be able to use an auto-flip feature that automatically orients your video ads to match the way users are holding their phones. If you upload a horizontal video creative in AdWords, we will automatically create a second, vertical version for you.

Cookie Jam horizontal video and vertical-optimized video created through auto-flip technology
The auto-flip feature uses Google's machine learning technology to identify the most important objects in every frame of your horizontal video creative. It then produces an optimized, vertical version of your video ad that highlights those important components of your original asset. Early tests show that click-through rates are about 20% higher on these dynamically-generated vertical videos than on horizontal video ads watched vertically3.
Unlock new business with rewarded video formats, and free, unlimited reporting
Developers have embraced AdMob's platform to mediate rewarded video ads as a way to let users watch ads in exchange for an in-app reward. Today, we are delighted to announce that we are bringing Google’s video app install advertising demand from AdWords to AdMob, significantly increasing rewarded demand available to developers. Advertisers that use Universal App Campaigns can seamlessly reach this engaged, game-playing audience using your existing video creatives.
We are also investing in better measurement tools for developers by bringing the power of Firebase Analytics to more game developers with a generally available C++ SDK and an SDK for Unity, a leading gaming engine.
C++ and Unity developers can now access Firebase Analytics for real-time player insights
With Firebase Analytics, C++ and Unity developers can now capture billions of daily events — like level completes and play time — to get more nuanced player insights and gain a deeper understanding of metrics like daily active users, average revenue per user and player lifetime value.
This is an exciting time to be a game developer. It’s been a privilege to meet so many of you at GDC 2017 and learn about the amazing games that you’re all building. We hope the innovations we announced today help you grow long-term gaming businesses and we look forward to continuing on this journey with you.
Until next year, GDC!
Posted by: Sissie Hsiao, Product Director, Mobile Advertising, Google
Last played Fire Emblem Heroes for Android
1 - App Monetization Report, November 2016, App Annie
2 - More than 80% of video ad views in mobile apps on the Google Display Network are from devices held vertically video, Google Internal Data
3 - Google Internal Data

Grow your app business with Google New Education program for Universal

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Cross-posted from the Inside AdWords blog.
Today, we’re launching a new interactive education program for Universal App campaigns (UAC). UAC makes it easy for you to reach users and grow your app business at scale. It uses Google’s machine learning technology to help find the customers that matter most to you, based on your business goals — across Google Play, Google.com, YouTube and the millions of sites and apps in the Display Network.

UAC is a shift in the way you market your mobile apps, so we designed the program’s first course to help you learn how to get the best results from UAC. Here are a few reasons we encourage you take the course:
  • Learn from industry experts. The course was created by marketers who’ve been in your shoes and vetted by the team who built the Universal App campaign.
  • Learn on your schedule. Watch snackable videos at your own pace. The course is made up of short 3-minute videos to help you master the content faster.


  • Practice what you learn. Complete interactive activities based on real life scenarios like using UAC to help launch a new app or release an update for your app.

 


So, take the course today and let us know what you think. You can also read more about UAC best practices here and here.

Hope to see you in class!

Posted by Sissie Hsiao, VP of Product, Mobile App Advertising at Google