Loading...
Showing posts with label Admob. Show all posts
Showing posts with label Admob. Show all posts

How to Build Your App Growth Strategy With AdMob And Firebase

Add Comment
Making money from your app is a great feeling and we’re glad AdMob can help! But maybe you find yourself hopping out of AdMob to perform other activities like analyzing app analytics or refining your app code. We hear you. All this back and forth can be time-consuming. Discover how Firebase can be your single Android, iOS, and mobile web development platform for a unified experience.

Save time by linking your AdMob app to a Firebase project

If you already have an AdMob account, it’s easy to link your app to a Firebase project. Learn how to do this for both Android and iOS apps. Once linked, you can take advantage of other critical app services within Firebase including real-time storage, crash reporting, and authentication without spending time searching for and accessing these services elsewhere. It’s all right there for you to use!

Monetize smarter with Firebase Analytics

You could be earning more with more engaged and active users on your app. Firebase offers powerful analytics capabilities to help you make more intelligent monetization decisions. With Firebase insights on active users, demographics, and in-app purchase revenue, smarter monetization decisions can be made to show the right segment of users the most relevant ads. Use the “Audiences” feature in Firebase to define groups of users with common attributes and analyze in-app activity. By segmenting users, you can identify where you want to position and test specific ad formats for better revenue performance.

Help grow your users with Firebase

Firebase not only helps you build and monetize your app, but it also enables you to grow your audience with in-product notifications, dynamic links that behave across all device types, app indexing so that your app makes it to top search results, and more. It’s a complete solution with services across your app’s lifecycle.

Ready to start exploring Firebase?

Sign up for a Firebase account and link your AdMob app.
Posted by Ameeti Mishra, App Partnerships Specialist, AdMob.

Get your ads ready On Your iPhone X

Add Comment
Every interaction a user has with your app matters. That’s why we’re constantly evolving our advertising recommendations and policies to ensure that no matter where and on what device users are engaging with your apps, they have good experiences.

With the launch of the iPhone X, app developers now need to plan for new design considerations as the rounded corners, notch, and home screen indicator on the extended screen can obscure content and lead to poor ad experiences for users when ads are placed in these areas.

Example of ad appearing outside of “safe area” on iPhone X
That’s why we’ve put together a guide to help you adapt your ad strategy for iPhone X. This includes guidance for how you can shift placement of banner or native ads to designated “safe areas” for this new device.

We’ve also updated our policies to indicate that ads must not be placed where objects may interfere with the user's typical interaction with the ad or app, such as under the home screen indicator on the iPhone X.

Please review these policy updates and our suggested implementation guide to ensure you’re compliant by November 20th.

If you have any questions, visit the AdMob Help Center or contact your Google account team.

Posted by Pablo Alvarez, Product Manager, AdMob

Help the AdMob team help you To Earn Money

Add Comment
We often hear from developers that you’re looking for tips and ideas for growing your app. Our team of apps experts are constantly building new resources and insights to help developers like you grow your business. We regularly share personalized suggestions for your app via email in addition to news on the latest product features. Additionally, we send periodic invitations to live video sessions and events offering personalized tips for your region.
To ensure you’re getting this information from us, we need to have up-to-date contact details and communication preferences for you. Here are a few quick and simple steps you should take when you log in to your AdMob account, to make sure we can get in touch:
Step 1:
Make sure that the email address you've listed in your account to receive communications from us is correct and is one that you’re regularly checking. You can check which email address we’re using to reach you by logging into your AdMob account and going to your Personal settings under the Account section on the left menu bar.
Step 2:
Opt in to receive emails from us. We categorize the emails we send based on the content they include. Here’s a quick breakdown:
  • Customized help and performance suggestions - Includes personalized revenue and optimization tips customized specific for your website. 
  • Periodic newsletters with tips and best practices - Includes general AdMob tips, best practices and product updates.
  • Occasional surveys to help Google improve your AdMob experience - Gives you a regular opportunity to share your feedback on AdMob.
  • Special Offers - Includes invitations to events in your country and live YouTube events..
  • Information about other Google products and services which may be of interest to you - Occasional updates on other Google products like Firebase Analytics or Google Cloud Platform.

You can update your email preferences by checking the boxes in your Personal settings section.
Step 3:
Choose your language preference. Did you know that AdMob emails are available in 38 different languages? You can choose the language that suits you best by using the Display language drop-down menu directly under the email preferences checkboxes.




Remember, updates to your personal settings and contact information won’t change the email address you use to sign in to your AdMob account or other information you’ve provided to AdMob, such as the information shown in your Payee profile.
Get the most from the AdMob team and ensure you can hear from us. Log in to your account now and check your contact details and communication preferences. It takes no more than two minutes.
Until next time, be sure to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.
Posted by: Suzy Headon - Inside AdMob Team

Introducing the redesigned AdMob with new tools that make it easy even to earn

Add Comment
It has been a busy time here in Mountain View as more than 7,000 developers joined us at Shoreline Amphitheater for this year’s Google I/O. We made a number of big product announcements but I can’t help being most excited about one in particular — the newly redesigned AdMob!

Many of you rely on in-app ads for revenue — in fact, over 1 million apps now use AdMob to earn across iOS and Android. And to date, we’ve paid out over $3.5 billion dollars to developers like you. But we knew we could be doing even more to help you be successful. So we rebuilt the AdMob platform from the ground up to help you build a profitable business faster and to stay profitable as you scale.

Simple to use with a brand new user interface

Your time is valuable and we want you to spend it growing your business, not navigating our screens. With the new AdMob, everything from navigation to dashboards has been organized around your apps. The tools and features you need most are right at your fingertips. We’ve also applied Material Design across the entire AdMob platform to make your experience intuitive and productive at every step.

When you log in to the new experience, you’ll see a streamlined interface that surfaces key growth trends and gives you a quick snapshot of how your apps are performing. Whether you have one app or fifty, the new app picker will help you rapidly navigate through the new AdMob experience. In addition, we’ve added a simplified dashboard with a complete breakdown of your revenue. From here you can see how ads are impacting critical metrics like lifetime value, engagement, and retention for each app.
With the new AdMob, it’s easier to find your way to what you need

Richer insights with a deep integration with Firebase

We know that you have many different options when it comes to making money for your app business. Whether you decide to use in-app purchases, subscriptions, ads, or commerce, we know how valuable a holistic view can be for making decisions and monitoring how even slight monetization changes can impact user experience. Historically compiling all of this data has required multiple tools and has been time consuming at best and impossible for most. So we’re putting comprehensive analytics at your fingertips through an integration with Google Analytics for Firebase.

With this integration you can see new reporting across all of your revenue sources and dig deeper in Firebase to see how both lifetime value and user behavior are affected.

To get started, link your AdMob and Firebase accounts and update to the latest version of the SDKs. Once linked, you'll have access to detailed ad revenue data and user insights like time spent in the app and in-app purchases—all in one place. Your Firebase account can now access your ad signals and AdMob can access your app usage signals for deeper level insights. With instant access to detailed ad revenue data plus consumer insights like session duration and ad exposure you no longer have to deal with endless spreadsheets or make wild guesses.
Power a smarter monetization strategy with the right data, all in one place.

With a more complete view of lifetime value, you now have the data you need to create a monetization strategy with complete confidence. Marcin Krakowiak, co-founder of Byss Mobile, is already a fan: “Creating a sustainable monetization strategy has been the core focus of our team as we continue diversifying our portfolio of apps. Having meaningful, accurately connected data sources is key to developing that strategy. This new integration between Firebase and AdMob does just that. We are finally able to analyze lifetime value of both in-app purchases and ads to test and create a more profitable monetization strategy.”


Advanced controls to help you scale with Mediation Groups

If you already use AdMob, you know that mediation is a great way to monetize across multiple ad networks. Well, mediation just got even better with the addition of mediation groups.

Historically, you needed to configure mediation for every ad slot and geography. Developers using mediation often found this process extremely time consuming. We’ve introduced mediation groups in AdMob, to make all of this easier. Just set up mediation once and then assign that group to different ad units and countries across all of your apps in a single step. You can also make calls to outbound networks up to three times in a mediation chain, helping you to maximize revenue.
Set up and activate a new mediation group with just a few clicks.

We hope you’ll take advantage of mediation groups and everything else the redesigned AdMob platform has to offer — because it’s been built with you in mind! We’re here to support your success as an app developer, and we’re really excited to see how you use these new tools to grow your business. Become a part of the millions of apps using AdMob by putting our new monetization tools to work.

Visit the Help Center or contact your Google account team to see when you’ll have access to these great features.

Posted by: Duke Dukellis, Group Product Manager, AdMob

Cheetah Mobile Improves User Ad Experience While Increasing App Performance

Add Comment
Seven years ago, Cheetah Mobile began as a small company of ten employees that built software for PCs. Today, they are a leading developer with over one thousand employees. Their popular apps Clean Master and Battery Doctor have been downloaded by millions around the world and Clean Master itself has over 600 million MAU worldwide.

The Problem
With an ever growing user base, Cheetah Mobile needed to find creative ways to help them reach their global user base while monetizing their apps with innovative new ad formats. They needed to be able to use diversified high-quality ads to improve their revenue while also preserving the user-focused experience of their apps.

The Solution
Cheetah Mobile work with Google, using AdMob to find new ways to improve the performance of their apps. Cheetah expanded on their use of native display ads by introducing the newly launched native video format. By doing this, Cheetah was able to diversify the ad mix and increasing user engagement by tapping into the branding power of video. Opting in to video ads alongside display ads resulted in higher overall performance.
The Results
By implementing these simple changes and taking advantage of Google newest native ad format, Cheetah Mobile saw a lift in eCPM’s of +34% and were able to increase their revenue by +31%. By placing video ads optimally within the flow of the app - on the results page after the intended user action was complete - Cheetah was able to maintain a highly engaging, but non-intrusive ad experience. Customizing the video ads to match the look and feel of their apps further ensured that introducing new ads did not disrupt the user experience.

“Native ads are the leading format in utility apps, and video ads are the next big thing in mobile advertising. AdMob provided the perfect solution for both: native video ads. The performance we have seen from AdMob is very encouraging and has already resulted in a revenue boost.“ -- Chen Yong , SVP of Cheetah Mobile.

To check out our other success stories, visit us at at the AdMob website. Remember to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.
Posted by Jessica O'Brien, Mobile Product Specialist

How to test your rewarded ads on Android

Add Comment
Have you started using AdMob rewarded video, but feel like you could be getting more out of it?
We know it can be hard to get it right the first time, so we recommend A/B testing when implementing rewarded video in your app. Why? Because rewarded video gives you so much more flexibility and even the smallest tweaks can make a huge difference in your app revenue or give you peace of mind that you’re improving your user experience. With that in mind, here are four steps to help you run an effective A/B test.
1. Start with a defined goal and a hypothesis: Step back and decide on a single hypothesis that has the most potential to improve your business and start there. So where should you start testing?  One good place is the design elements in your ad template and how it can impact greater user ad engagement.For example, if you have a hypothesis that font sizes impact clarity and user engagement then you could create two variations with different font sizes (10pm and 13pm) to test key metrics like click through rates, ad revenue and of course, app exit rates. Meanwhile, key metrics to look for would be click through rate, ad revenue, and app exit rates.


Example variables that you could test are:
  • Font size
  • Ad size
  • Reward settings
  • Ad placement within app
2. Remember to test only one variation at a time for it to be a true A/B test: The testing stage will require two variations of your app screen – the current version and your re-designed version. When creating these variations, using an A/B testing platform will make it easy to design, run, and monitor your tests.
3. Run the experiment: Time to test your results. Set up your app to randomly show your original set-up to half of your users (i.e., the “control group”) and the second variation to the other 50% (i.e.,  the “experimental group”). By using a control group, you’re collecting baseline data to compare against your results. Without it, you can’t tell the difference between the response to your new designs or other variables, like seasonal chance.
4. Make a decision: Once the experiment is done, it’s time to crunch the data. First thing to do is to revisit your initial goal and hypothesis, and make that all-important final calls on whether the new variation is worth changing. Don’t be too hasty to lock in a new look. If the changes are significant, it’s smart to run the experiment over several time periods to ensure the results aren’t due to seasonality, or other variables.
As you continue to run more tests, remember that even with helpful tools, testing takes time and resources. Don’t waste time testing elements that won’t significantly impact your goal. Use app analytics data to help uncover spots in your app with a lot of opportunity and potential (think: screens with high traffic, high engagement, or large user drop off, for example). A good idea might be to have a devoted team member spend 25% of their time on monitoring analytics, identifying ad optimization ideas, and testing them.


Until next time, be sure to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.
The AdMob Team