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Showing posts with label Policy. Show all posts
Showing posts with label Policy. Show all posts

Get your ads ready On Your iPhone X

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Every interaction a user has with your app matters. That’s why we’re constantly evolving our advertising recommendations and policies to ensure that no matter where and on what device users are engaging with your apps, they have good experiences.

With the launch of the iPhone X, app developers now need to plan for new design considerations as the rounded corners, notch, and home screen indicator on the extended screen can obscure content and lead to poor ad experiences for users when ads are placed in these areas.

Example of ad appearing outside of “safe area” on iPhone X
That’s why we’ve put together a guide to help you adapt your ad strategy for iPhone X. This includes guidance for how you can shift placement of banner or native ads to designated “safe areas” for this new device.

We’ve also updated our policies to indicate that ads must not be placed where objects may interfere with the user's typical interaction with the ad or app, such as under the home screen indicator on the iPhone X.

Please review these policy updates and our suggested implementation guide to ensure you’re compliant by November 20th.

If you have any questions, visit the AdMob Help Center or contact your Google account team.

Posted by Pablo Alvarez, Product Manager, AdMob

Using Splash Pages to Avoid Unexpected Launch Interstitial

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In this post, we’re going to discuss an easy way to help avoid violating our policy against interstitial ads that unexpectedly launch (Layout Encourages Accidental Clicks - Unexpected Launch Interstitials): implementing a splash page (Loading/Title Screen) in your app. A splash page is a static screen, containing no clickable content, which launches before the user gets to the ‘Home Screen’ of your app.
First, we’ll talk about the violation itself. If you choose to implement interstitial ads in your app, you need to ensure that your implementation won’t encourage users to click on it accidentally. An example of a violating implementation can be found below (Fig.1):
Fig.1: This interstitial ad implementation violates our policies, as an interstitial launches on the ‘Home Screen’ of the app without any action by the user.

In the example above, an interstitial ad launches while the user is idle on the ‘Home Screen’ of the app. This implementation is in violation of our policies, as interstitial ads should only be implemented at logical breaks in between your app's content . One potential way to fix this violation, without removing the interstitial ad altogether, would be to implement a splash page that launches as the first screen of the app, before the ‘Home Screen’. This page will show while the interstitial ad pre-loads. The Interstitial ad should then launch in the transition between the splash screen and the ‘Home Screen’. You can find an example of this correct implementation below (Fig.2):
Fig.2: This implementation does not violation policy. The first screen the user sees is a splash page, followed by an interstitial. Then, when the user closes the interstitial, they are shown the ‘Home Screen’ of the app.

Now that the user sees that content is loading, they won’t be encouraged to accidentally click on the interstitial ad once it launches. Then, when the user closes the ad, they are shown the ‘Home Screen’ of the app.
NOTE: When the user closes the interstitial ad, they must be shown a new screen. Interstitial ads are only to be implemented at logical breaks in between your app's content, so you can’t have the splash page still be there when the user closes the ad. That would be a policy violation.
To have the interstitial ad trigger at the right time, you may need to preload it. You can find more information about preloading interstitials here. As mentioned, as the developer of your app, the design of your splash page is up to you. The only requirement is that the screen doesn’t contain any elements that might encourage users to accidentally click on the interstitial ad once it launches.
It is important to note that, as a developer, it is your responsibility to ensure compliance with our policies. You can consult our Help Centre for even more helpful information regarding our policies and best practices.
Until next time, be sure to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.
Posted by: Tom Ambrose, AdMob Publisher Quality Team